Fashion products with asymmetric sales horizons |
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| Authors: | Andy Wei‐Di Wu David Ming‐Huang Chiang |
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| Institution: | Department of Business Administration, National Taiwan University, Taipei 10617, Taiwan |
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| Abstract: | In this study, we explore an inventory model for a wholesaler who sells a fashion product through two channels with asymmetric sales horizons. The wholesaler can improve profitability by employing joint procurement and inventory reallocation as a recourse action in response to the dynamics of sales. In this research, a simple stochastic programming model is analyzed to specify the properties of the optimal inventory decisions. © 2011 Wiley Periodicals, Inc. Naval Research Logistics, 2011 |
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| Keywords: | stochastic programming inventory management dual‐channel marketing |
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