| 美军战略传播的发展特点及启示 |
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| 引用本文： | 肖六伟,刘燕,张宗波.美军战略传播的发展特点及启示[J].国防科技,2014(2):28-32. |
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| 作者姓名： | 肖六伟 刘燕 张宗波 |
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| 作者单位： | 国防科学技术大学人文与社会科学学院,湖南长沙410074 |
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| 摘 要： | 美军通过战略传播的整合力量对其形象建构进行了卓有成效的探索与实践。在分析梳理美军战略传播概念的提出背景及其演进过程的基础上,总结归纳了美军实施战略传播的特点。同时,结合分析对外宣传中面临的问题与挑战,借鉴美军战略传播的有益做法,提出了改进的建议与措施。
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| 关 键 词： | 战略传播 对外宣传 启示 |
Strategic Communication of US Armed Forces and Its Implication |
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| XIAO Liu-wei,LIU Yan,Zhang Zong-bo.Strategic Communication of US Armed Forces and Its Implication[J].National Defense Science & Technology,2014(2):28-32. |
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| Authors: | XIAO Liu-wei LIU Yan Zhang Zong-bo |
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| Institution: | (College of Humanities ＆ Social Sciences, National University of Defense Technology, Changsha, Hunan, 410074 China) |
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| Abstract: | Exploiting Strategic Communication, US armed forces has made great progress in its image construction. Through the analysis of Strategic Communication concept raised by US armed forces, characteristics of its practice, and problems and challenges faced by PLA＇s image construction project, this paper proposes a series of practical suggestions and measurements for the improvement of international publicity by PLA. |
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| Keywords: | Strategic Communication international publicity by PLA Implication |
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