| 案例教学法在消费心理学课程中的运用与研究 |
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| 引用本文： | 贺敏,郭力华.案例教学法在消费心理学课程中的运用与研究[J].兵团教育学院学报,2013(3):55-58. |
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| 作者姓名： | 贺敏 郭力华 |
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| 作者单位： | 石河子大学师范学院/兵团教育学院 |
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| 基金项目： | 石河子大学教改项目《心理学综合实验教学体系建构及效果评价研究》(JG-2012-002) |
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| 摘 要： | 《消费心理学》是一门应用性较强的学科,为提高教学效果,在课程中运用案例教学法是十分必要的。本文介绍了怎样在《消费心理学》课程中运用案例教学的策略,并分析了该课程实施案例教学的效果以及应注意的问题。
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| 关 键 词： | 消费心理学 案例教学 |
Research and application of case teaching method in the course of consumer psychology |
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| HE Min,GUO Li-hua.Research and application of case teaching method in the course of consumer psychology[J].Journal of Bingtuan Education Institute,2013(3):55-58. |
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| Authors: | HE Min GUO Li-hua |
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| Institution: | (Teachers College/Bingtuan Education Institute,Shihezi University,Shihezi,Xinjiang 832003,China) |
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| Abstract: | ＂Consumer Psychology＂ is a practical subject. In order to improve the teaching effect, the use of case teaching method in the course is very necessary. This paper describes how to use the case teaching method in ＂Consumer Psy- chology＂ in the course of the strategy, and analyzes the implementation of case teaching effect of this curriculum and the problems should be noticed. |
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| Keywords: | consumer psychology case method |
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