Pakistani Political Communication and Public Opinion on US Drone Attacks

Conventional wisdom holds that Pakistanis are overwhelmingly opposed to American drone strikes in their country’s tribal areas and that this opposition is driven by mass media coverage of the loss of life and property the strikes purportedly cause. Using an approach based in the literature in political communication and public opinion, we argue this conventional wisdom is largely inaccurate. Instead, we contend that awareness of drone strikes will be limited because Pakistan is a poor country with low educational attainment, high rates of illiteracy and persistent infrastructure problems that limit access to mass media. Moreover, because of these same country characteristics, Pakistanis’ beliefs about drone strikes will be shaped primarily by informal, face-to-face political communication, rather than through more formal media sources. We test this argument using data that we collected by fielding a 7,656 respondent, nationally-representative survey carried out in Pakistan in 2013. The results of the statistical analysis support our arguments.