| 陕西文学旅游资源的开发生产与营销策划 |
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| 引用本文： | 袁方.陕西文学旅游资源的开发生产与营销策划[J].武警工程学院学报,2010(3):69-72. |
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| 作者姓名： | 袁方 |
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| 作者单位： | 咸阳师范学院文学与传播学院,陕西咸阳712000 |
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| 基金项目： | 基金项目：陕西省教育厅专项科研计划项目（06JK038） |
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| 摘 要： | 陕西具有丰富的文学旅游资源，这些资源具有广阔的开发和利用空间。文章就陕西文学旅游资源开发现状进行分析，针对目前存在的问题提出开发生产和营销策略，即要处理好旅游主体、旅游客体和旅游媒体三者的关系，促进陕西旅游可持续发展。
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| 关 键 词： | 文学资源 旅游资源 生产开发 营销策划 |
The Exploitation and Marketing Plan of Shaanxi Literature Tourism Resources |
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| YUAN Fang.The Exploitation and Marketing Plan of Shaanxi Literature Tourism Resources[J].Journal of Engineering College of Armed Police Force,2010(3):69-72. |
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| Authors: | YUAN Fang |
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| Institution: | YUAN Fang ( Institute of Literature and Communication, Xianyang Normal University Xianyang, Shaanxi 712000, China) |
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| Abstract: | Shaanxi is rich in literary tourism resources ,which has a broad space in development and utilization. Bases on the analysis of the current development of Shaanxi Literature tourism resources, the paper proposes the strategies of the existing production and marketing, that is, handle well the relations between tourist, tourism, and tourism media and promote sustainable development of Shaanxi tourism. |
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| Keywords: | literary resources tourism resources production and development marketing plan |
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