| 品牌联合:论西部高校品牌价值提升的途径及策略 |
| |
| 引用本文： | 苏荟,范公广.品牌联合:论西部高校品牌价值提升的途径及策略[J].兵团教育学院学报,2012(5):1-3. |
| |
| 作者姓名： | 苏荟 范公广 |
| |
| 作者单位： | 1. 石河子大学师范学院／兵团教育学院,新疆石河子,832003
2. 石河子大学经济与管理学院,新疆石河子,832003 |
| |
| 摘 要： | 该文以品牌联合为视角,分析了西部高校实施大学品牌战略过程中品牌联合的形式和影响因素,并提出了西部高校实施品牌联合的策略
|
| 关 键 词： | 品牌联合 西部高校 大学品牌 |
Brand Alliance:On the Approaches to and Tactics of Improving the Brand Value of Universities and Colleges in West China |
| |
| SU Hui,FAN Gong-guang,HE Jia-ying.Brand Alliance:On the Approaches to and Tactics of Improving the Brand Value of Universities and Colleges in West China[J].Journal of Bingtuan Education Institute,2012(5):1-3. |
| |
| Authors: | SU Hui FAN Gong-guang HE Jia-ying |
| |
| Institution: | 1.Teachers College/Bingtuan Education Institute,Shihezi University Shihezi,Xinjiang 832003,China; 2.School of Economics and Management,Shihezi University,Shihezi,Xinjiang 832003,China; 3.Beijing Wuzi University,Beijing 101149,China) |
| |
| Abstract: | With brand alliance as its visual angle, the author analyzesthe form and influencing factor of brand alliance with the process of developing brand in the western college and university. And the author brings forward the tactics of brand alliance in universities and colleges in west China. |
| |
| Keywords: | brand alliance universities and colleges in west China university brand |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
