| 商务英语教学中的商务文化意识培养 |
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| 引用本文： | 陈建平.商务英语教学中的商务文化意识培养[J].兵团教育学院学报,2001,11(4):47-49. |
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| 作者姓名： | 陈建平 |
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| 作者单位： | 宁波大学外语学院,浙江,宁波,315211 |
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| 摘 要： | 文化因素渗透在国际商务活动之中 ,并对其起到很重要的作用。能否跨越文化障碍 ,避免文化冲突 ,这是国际商务活动能否顺利开展的关键。本文对国际商务活动中所面临的较明显的商务文化冲突进行分析 ,明确在商务英语教学中加强商务文化意识培养的重要性 ,并就强化商务文化意识提出若干建议
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| 关 键 词： | 商务文化冲突 商务英语教学 文化意识培养 |
| 文章编号： | 1009-1548(2001)04-0047-03 |
| 修稿时间： | 2001年7月15日 |
On the Development of Business Cultural Sensitivity in Business English Teaching |
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| CHEN Jian-ping.On the Development of Business Cultural Sensitivity in Business English Teaching[J].Journal of Bingtuan Education Institute,2001,11(4):47-49. |
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| Authors: | CHEN Jian-ping |
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| Abstract: | Cultural factors get involved in,and have an effect on international business activities.Therefore,it is of vital importance for businessmen to remove cultural barriers and avoid cultural conflicts so as to undertake business activities smoothly.This paper tries to analyze business cultural conflicts frequently occurred in international business activities,and put forward our proposals to develop the stubents business cultural sensitivity in business english teaching. |
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| Keywords: | business cultural conflicts business English teaching cultural competence |
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