A generalization of the entropy model for brand purchase behavior

Hemiter's entropy model for brand purchase behavior has been generalized for Renyi's measure of entropy which is a more general concept than Shannon's measure of entropy used by Herniter and which includes Shannon's measure as a limiting case. The generalized model considered here is more flexible than Herniter's model since it can give different marketing statistics for different products and it can give these statistics even when only some of the brands are considered.     

Optimal arrangement of systems

To location L_i we are to allocate a “generator” and n_i “machines” for i = 1, …,k, where n₁ … n₁ ≧ … ≧ n_k. Although the generators and machines function independently of one another, a machine is operable only if it and the generator at its location are functioning. The problem we consider is that of finding the arrangement or allocation optimizing the number of operable machines. We show that if the objective is to maximize the expected number of operable machines at some future time, then it is best to allocate the best generator and the n₁ best machines to location L₁, the second-best generator and the n₂-next-best machines to location L₂, etc. However, this arrangement is not always stochastically optimal. For the case of two generators we give a necessary and sufficient condition that this arrangement is stochastically best, and illustrate the result with several examples.     

An algorithm for a class of loading problems

The loading problem we consinder is to assign a set of discrete objects, each having a weight, to a set of boxes, each of which has a capacity limit, in such a way that every object is assigned to a box and the number of boxes used is minimized. A characterization of the assignments is offered and used to develop a set of rules for generating nonredundant assignments. The rules are incorporated into an implicit enumeration algorithm. The algorithm is tested against a very good heuristic. Computational experience shows that the algorithm is highly efficient, solving problems of up to 3600 0-1 variables in a CPU second.     

A linear programming approach to geometric programs

A cutting plane method, based on a geometric inequality, is described as a means of solving geometric programs. While the method is applied to the primal geometric program, it is shown to retain the geometric programming duality relationships. Several methods of generating the cutting planes are discussed and illustrated on some example problems.     

Optimal betting strategies for favorable games

We examine the problem of a gambler interested in maximizing the expected value of a convex utility function of his fortune after n plays of a game. We allow any probability distribution to rule the outcome of each play, and this distribution may change from play to play according to a Markov process. We present results regarding the existence of an optimal policy and its structural dependence on the gambler's fortune. The well-known results of Bellman and Kalaba for exponential and logarithmic utility functions and coin-tossing games are generalized. We also examine the situation of general stale spaces and show that the same structural results hold.     

Computation techniques for large scale undiscounted markov decision processes

In this paper we consider computation techniques associated with the optimization of large scale Markov decision processes. Markov decision processes and the successive approximation procedure of White are described. Then a procedure for scaling continuous time and renewal processes so that they are amenable to the White procedure is discussed. The effect of the scale factor value on the convergence rate of the procedure and insights into proper scale factor selection are given.     

The many-product cargo loading problem

An algorithm, based upon dynamic programming, is developed for a class of fixed-cost cargo loading problems. The problems can be formulated as integer programming problems, but cannot be efficiently solved as such because of computational difficulties. The algorithm developed has proved to be very efficient in an actual operations research study involving over 500 different cargo items, more than 40 possible stops and several types of transportation vehicles. A numerical illustration is provided.