Integrating multiple criteria decision making models into the decision support system framework for marketing decisions

A large number of multiple criteria decision making (MCDM) models have evolved over the past decade. This field now seems to have reached a stage of maturity. However, the managerial community has not yet extensively adopted these models in solving practical decision problems. The present article focuses on integrating the MCDM models within the decision support system (DSS) framework to encourage greater use of these models. A DSS framework and the criteria used for the choice of a model is discussed. Based on these criteria MCDM models generally used in the marketing field are evaluated. The possibility of using a mixture of MCDM models within the DSS framework is also explored. Following this, the role of the MCDM models in DSS is delineated. It is argued that, within the problem-solving process, the confluence of MCDM models and DSS plays a vital role in developing high-quality solutions.     

Facility location for an extraterrestrial production/distribution system

This paper extends traditional production/distribution system analysis to address raw material, factories, and markets located beyond Earth. It explains the eventual advantages of such operations and discusses likely sites in the solar system. It furnishes a typology for production/distribution systems, assessing the fit of each type to space operations. It briefly reviews the physics of orbits. It develops transportation and inventory cost functions for the simplest case of Hohmann trajectories, and for transportation between circular orbits of similar radii using higher‐energy trajectories. These cost functions are used to derive a model of production/distribution system cost, the minimization of which selects an optimal factory location. The paper suggests potential extensions to this work, and concludes with ideas for location research on the novel reaches of extraterrestrial space. © 2005 Wiley Periodicals, Inc. Naval Research Logistics, 2005.     

When is model complexity too much? Illustrating the benefits of simple models with Hughes' salvo equations

The simulations that many defense analysts rely upon in their studies continue to grow in size and complexity. This paper contrasts the guidance that the authors have received—from some of the giants of military operations research—with the current practice. In particular, the analytic utility of Hughes' simple salvo equations is compared with that of the complex Joint Warfighting System (JWARS), with respect to JWARS' key performance parameters. The comparison suggests that a family of analytic tools supports the best analyses. It follows that smaller, more agile, and transparent models, such as Hughes' salvo equations, are underutilized in defense analyses. We believe that these models should receive more attention, use, and funding. To illustrate this point, this paper uses two very simple models (by modern standards) to rapidly generate insights on the value of information relative to force strength. © 2003 Wiley Periodicals, Inc. Naval Research Logistics, 2003     

Finding equivalent transportation formulations for constrained transportation problems

This paper describes a procedure for determining if constrained transportation problems (i.e., transportation problems with additional linear constraints) can be transformed into equivalent pure transportation problems by a linear transformation involving the node constraints and the extra constraints. Our results extend procedures for problems in which the extra constraints consist of bounding certain partial sums of variables.     

The Banzhaf value and communication situations

Myerson 3 and 4 proposed and characterized a modification of the Shapley value in the context of communication situations. In this paper we propose several characterizations of the extension of the Banzhaf value proposed by Owen 7 to communication situations. In particular we characterize this value with the properties of fairness, isolation, and pairwise merging. © 2006 Wiley Periodicals, Inc. Naval Research Logistics, 2006     

A branch-and-bound algorithm for solving fixed charge problems

Numerous procedures have been suggested for solving fixed charge problems. Among these are branch-and-bound methods, cutting plane methods, and vertex ranking methods. In all of these previous approaches, the procedure depends heavily on the continuous costs to terminate the search for the optimal solution. In this paper, we present a new branch-and-bound algorithm that calculates bounds separately on the sum of fixed costs and on the continuous objective value. Computational experience is shown for various standard test problems as well as for randomly generated problems. These test results are compared to previous procedures as well as to a mixed integer code. These comparisons appear promising.     

Finite Markov chain models skip-free in one direction

Finite Markov processes are considered, with bidimensional state space, such that transitions from state (n, i) to state (m, j) are possible only if m ≤ n + 1. The analysis leads to efficient computational algorithms, to determine the stationary probability distribution, and moments of first passage times.     

ISIS’s Warfare Functions: A Systematized Review of a Proto-state’s Conventional Conduct of Combat Operations

This article gives an overall assessment of ISIS’s conventional conduct of combat operations by examining their warfighting functions patterns. In sum, the approach of ISIS comprised fundamental principles: their weapons can be organized into categories, purposeful combination of these forces in keeping with the concept of combined arms combat, and hierarchical command and control executed by experienced commanders. ISIS combat groups combined the elements of formation and firepower as well as movement and mobility. The paper concludes that ISIS obviously had a vast range of conventional capabilities at its disposal and was thus able to conduct major operations.