面向军队财务管理领域的军事大数据应用

随着“大智移云物”的出现和发展，战争形态已经发展到智能化战争新阶段。为了打赢未来智能化战争，推进军队财务管理实现智能化，充分利用军事大数据这一新兴重要战略资源尤为必要。本文利用需求分析法和现象分类法，从经费需求测算、预算编制、军费支出和军费绩效评估四个方面分析了军队财务管理领域应用军事大数据的需求。针对当前存在的运用军事大数据观念淡薄、数据采集困难、数据挖掘处理能力较弱、数据安全威胁及军事大数据人才缺乏等五个问题，从大数据应用观念的树立、软硬件设备的更新、数据中心的建设、应用框架的构建、信息化管理制度的完善、数据安全管理和大数据人才队伍建设几个方面提出了在军队财务管理领域应用军事大数据的思路。     

Traffic channeling under uncertain conversion rates on e-commerce platforms

Traffic is the lifeblood of every e-commerce platform. The question of how to channel traffic to merchants operating on a platform lies at the heart of platform management. We consider a platform on which two independent merchants sell their products. Merchants compete on inventory in the sense that some of the unmet demand at one merchant will spill over to the other. The platform channels traffic based on products' conversion rates to maximize the total sale on the platform. We show that traffic channeling plays three roles. First, it allows more efficient allocation of traffic; that is, the merchant with a high conversion rate is given a higher priority in receiving traffic. Second, it allows the platform to control demand spillover between the merchants to maximize total sales. The platform either facilitates or prevents demand spillover, depending on product substitutability. Third, traffic channeling intensifies competition between the merchants and hence increases the total inventory. More efficient allocation of traffic and the increase in inventory increase sales inequality between the merchants. In contrast, demand spillover decreases sales inequality. While the platform always benefits from traffic channeling, the merchants do not benefit when their products are moderately substitutable. Interestingly, when the two products are owned and sold by the same merchant, the opposite happens–traffic channeling always benefits the merchant but may hurt the platform. Our study provides a basis for informed discussions on how platforms should channel traffic in response to conversion rates, and how traffic channeling affects the welfare of merchants and platforms.