Market entry strategy in the presence of market spillovers and efficiency differentiation

Firms form various alliances or use brand extensions to enter new markets in order to improve their operational efficiency and create a positive spillover. However, they do not always know the implications of these strategies for market entry and multimarket competition because the sale of products in one market can have negative spillover effects on product sales in other markets. We present an analytical framework to examine whether and how (i.e., by choosing alliance entry or independent entry) competing firms should enter a market in a situation where market spillovers occur when a firm enters a spillover-producing market to sell products that may increase or decrease the consumers' willingness to pay for products in the primary market. Our analysis shows that the operational efficiency (or quality differentiation ability) of firms in a spillover-producing market varies, and hence, the impact of market spillovers differs for firms. We identify the key factors, such as bargaining power, brand value difference in the primary market, and the extent of efficiencies and spillovers, that determine the firms benefitting from the different entry strategies. Specifically, we show that firms would be more willing to choose an alliance strategy to enter a spillover-producing market if the negative spillover is small and alliance efficiency is high. In contrast, if an alliance entry is not favored, the firms' relative operational efficiency is crucial for them to decide whether to enter the market independently under moderate spillover conditions. Finally, we show the implications of market entry strategies for managers.     

中美网络空间的博弈与竞争

随着中美实力差距不断缩小和信息技术的发展与扩散,网络安全成为中美新的竞争点和摩擦点,中美在网络安全问题上展开新一轮的博弈,具体体现为网络空间治理权之争、中美网络安全战略博弈和网络技术优势的夺取。     

目标识别中的传感器管理方法

基于假设检验的方法,研究了目标识别中的传感器管理方法。分别以用于假设检验问题中的最大后验概率、最小代价函数和最大正确检测概率为目标函数,给出了用于目标识别问题的多传感器管理方法,并针对目标识别问题的特点,对其进行了相应的改进。通过对一定场景的仿真,比较了三种不同方法的识别正确率和平均采样次数,分析了各种方法的特点。     

军事虚拟仓库组织结构的博弈分析

简要介绍了军事虚拟仓库及其组织结构形式．以及博弈论的相关知识。结合军事后勤系统的特点,采用完全信息静态博弈纳什均衡的方法分析了军事虚拟仓库的组织结构模式,在假设的合理的条件下模拟3种组织形式的博弈过程。通过各个模型的最终纳什均衡,指出了3种组织结构形式运作的结果和其积极因素、消极因素、噪声构成．结合我军现有的后勤保障体制,提出现行保障体制的合理与不合理的地方,并给出了改进方案,对优化全军后方仓库布局及管理和战备物资储备及应急保障有着重要意义,可以为总部决策提供咨询建议。     

信息化条件下基于大数据的后装一体化保障构想

由于契约的不完全性、专用性资产的存在,导致民企参军的谈判过程中,一方可能利用另一方因专用性资产投资的锁定效应,而采取机会主义行为将另一方套牢,攫取可占用专用性准租金。这种套牢风险不是单向的,而是双向的,双向套牢风险的存在不仅会降低军品科研生产项目建设质量,而且还会严重挫伤民营企业承担军品科研生产任务的积极性。为有效防范双向套牢风险,本文将从博弈论的角度,建立民营企业与军队采办部门的期望收益与专用性资产投资的函数关系和博弈矩阵,分阶段讨论民营企业与军队采办部门所面临的套牢风险大小及各自的最佳行为选择。以降低民企参军面临的套牢风险,引导更多优势民营企业进入军品科研生产与维修领域,推动军民融合的深度发展。     

An attacker‐defender model for analyzing the vulnerability of initial attack in wildfire suppression

Wildfire managers use initial attack (IA) to control wildfires before they grow large and become difficult to suppress. Although the majority of wildfire incidents are contained by IA, the small percentage of fires that escape IA causes most of the damage. Therefore, planning a successful IA is very important. In this article, we study the vulnerability of IA in wildfire suppression using an attacker‐defender Stackelberg model. The attacker's objective is to coordinate the simultaneous ignition of fires at various points in a landscape to maximize the number of fires that cannot be contained by IA. The defender's objective is to optimally dispatch suppression resources from multiple fire stations located across the landscape to minimize the number of wildfires not contained by IA. We use a decomposition algorithm to solve the model and apply the model on a test case landscape. We also investigate the impact of delay in the response, the fire growth rate, the amount of suppression resources, and the locations of fire stations on the success of IA.     

基于博弈论的装备科研、购置、维修经费比例关系优化分析

通过不同时期国家战略部署、科研发展情况及经济承受能力对装备经费分配的影响分析,采用博弈的方法,建立了装备科研、购置和维修费之间的比例关系优化模型,给出了寻求纳什均衡点的迭代算法,并进行了仿真计算.仿真结果证明了该方法的可行性与正确性.     

装备采办中的讨价还价博弈模型

竞争性谈判是一种重要的武器装备采办方式,军方与承包商之间的谈判是一个重复博弈过程,双方谈判的本质是讨价还价。分析了轮流出价的讨价还价模型,对轮流出价博弈的子博弈精炼均衡进行了论述;在轮流出价模型的基础上建立了同时出价的讨价还价模型,并对2种模型的特点进行了分析;通过案例对2个模型的均衡结果进行了对比。分析结果显示：同时出价的讨价还价模型更能有效解决实际问题,更具有现实意义。     

Analytic solution for the nucleolus of a three‐player cooperative game

The nucleolus solution for cooperative games in characteristic function form is usually computed numerically by solving a sequence of linear programing (LP) problems, or by solving a single, but very large‐scale, LP problem. This article proposes an algebraic method to compute the nucleolus solution analytically (i.e., in closed‐form) for a three‐player cooperative game in characteristic function form. We first consider cooperative games with empty core and derive a formula to compute the nucleolus solution. Next, we examine cooperative games with nonempty core and calculate the nucleolus solution analytically for five possible cases arising from the relationship among the value functions of different coalitions. © 2010 Wiley Periodicals, Inc. Naval Research Logistics, 2010     

An integrated electric power supply chain and fuel market network framework: Theoretical modeling with empirical analysis for New England

In this article, we develop a novel electric power supply chain network model with fuel supply markets that captures both the economic network transactions in energy supply markets and the physical network transmission constraints in the electric power network. The theoretical derivation and analysis are done using the theory of variational inequalities. We then apply the model to a specific case, the New England electric power supply chain, consisting of six states, five fuel types, 82 power generators, with a total of 573 generating units, and 10 demand market regions. The empirical case study demonstrates that the regional electric power prices simulated by our model match the actual electricity prices in New England very well. We also compute the electric power prices and the spark spread, an important measure of the power plant profitability, under natural gas and oil price variations. The empirical examples illustrate that in New England, the market/grid‐level fuel competition has become the major factor that affects the influence of the oil price on the natural gas price. Finally, we utilize the model to quantitatively investigate how changes in the demand for electricity influence the electric power and the fuel markets from a regional perspective. The theoretical model can be applied to other regions and multiple electricity markets under deregulation to quantify the interactions in electric power/energy supply chains and their effects on flows and prices. © 2009 Wiley Periodicals, Inc. Naval Research Logistics, 2009