Market entry strategy in the presence of market spillovers and efficiency differentiation

Firms form various alliances or use brand extensions to enter new markets in order to improve their operational efficiency and create a positive spillover. However, they do not always know the implications of these strategies for market entry and multimarket competition because the sale of products in one market can have negative spillover effects on product sales in other markets. We present an analytical framework to examine whether and how (i.e., by choosing alliance entry or independent entry) competing firms should enter a market in a situation where market spillovers occur when a firm enters a spillover-producing market to sell products that may increase or decrease the consumers' willingness to pay for products in the primary market. Our analysis shows that the operational efficiency (or quality differentiation ability) of firms in a spillover-producing market varies, and hence, the impact of market spillovers differs for firms. We identify the key factors, such as bargaining power, brand value difference in the primary market, and the extent of efficiencies and spillovers, that determine the firms benefitting from the different entry strategies. Specifically, we show that firms would be more willing to choose an alliance strategy to enter a spillover-producing market if the negative spillover is small and alliance efficiency is high. In contrast, if an alliance entry is not favored, the firms' relative operational efficiency is crucial for them to decide whether to enter the market independently under moderate spillover conditions. Finally, we show the implications of market entry strategies for managers.     

India's Pursuit Of Ballistic Missile Defense

This article analyzes India's efforts to deploy a Ballistic Missile Program (BMD). The article has three objectives. First, it argues that scientific-bureaucratic factors and India's incapacity to deter Pakistan's use of terrorist proxies have driven its quest for BMD. Second, the article also evaluates the current state of India's two-tiered missile defense shield. In spite of various claims on the part of India's defense science establishment, the paper estimates that India still lacks a deployable BMD system and is still far from developing an effective strategy of deterrence-through-denial. Third, the article analyzes the implications of the development of India's BMD system for nuclear stability in South Asia. The article shows how India's BMD capacities, however limited, have indirectly exacerbated the security concerns of India's regional rival, Pakistan.     

全球信息栅格及其对美军导弹防御系统的作用

导弹防御系统是美军重点发展的战略武器系统。C4ISR作为导弹防御系统体系中重要的通信指挥自动化系统,由于其自身存在着信息网闭塞与狭窄的缺点,制约着导弹防御系统的功能发挥。美军目前正在全力建设全球信息栅格,通过整合各种信息资源,构成一个可以共享"陆、海、空、天"多维信息的互连互通互操作网络,提升导弹防御系统的一体化信息交互,建成一个多层次、全方位、覆盖全球的导弹拦截系统。     

中美网络空间的博弈与竞争

随着中美实力差距不断缩小和信息技术的发展与扩散,网络安全成为中美新的竞争点和摩擦点,中美在网络安全问题上展开新一轮的博弈,具体体现为网络空间治理权之争、中美网络安全战略博弈和网络技术优势的夺取。     

地面防空火力配系方案评估模型

地面防空火力配系方案的选择,是防空兵火力配系的关键环节,其合理与否,直接关系到作战效能的发挥和防空作战的成败。根据防空作战的实际,提出了地面防空火力配系方案评估的准则,在对评估准则的建模要素进行分析的基础上,构建了每个准则的计算模型,并给出了评估模型的计算方法,提供了模型应用的一般程序。     

系统动力学防空战场信息战模型

现代条件下的防空作战是一种信息化作战样式,阐明了防空信息战的基本概念,论述了系统动力学用于研究防空信息作战的适用性,建立了防空战场信息战的系统动力学模型,通过对模型不同仿真结果的比较,印证了制信息权在防空作战中的重要性,做出了防空战场信息作战的对策分析。     

防空火力单元射击有利度计算方法研究

针对现代防空作战火力分配的实际需要,在确定防空火力单元可射击系数的基础上,对影响防空火力单元射击有利度的指标进行分析,结合防空作战的实际情况,介绍了计算射击有利度的一般步骤。该算法有效克服了传统射击有利度算法的不足,较好地实现了射击有利度的计算。     

舰艇编队防空火力射击冲突问题研究

从建立编队内统一的坐标系入手,利用编队中武器的位置、战术参数和来袭目标的信息,采用系统建模仿真的思想,建立火力射界冲突分析模型。借助于这个模型,通过解命中计算等方法,计算编队中武器的可抗击航路以及连续射界,进而得出其可抗击射界,与武器固有安全射界叠加,确定编队中可以参与抗击来袭目标的武器,并为进一步地探讨编队火力兼容问题,进行火力兼容控制奠定基础。     

基于灰色理论的防御要点优选模型及应用

运用多目标决策分析原理,依据选择防御要点的基本要求,从"地位重要、地形有利、地幅适当"的角度分析了防御要点的影响因素集,运用灰色理论建立了防御要点灰色关联优选模型,达到了对防御要点进行排序和优选的目的,为指挥员实施防御作战的科学决策提供辅助依据。     

一种柔性抗攻击网络防护体系结构

网络攻击的复杂性、多变性、综合性等趋势对传统各自为政的网络防护系统提出了严峻挑战。为全面、持久、灵活地应对各种网络攻击,提出一种柔性抗攻击网络防护系统的体系结构。该体系结构以安全核为中心,结合认证、事件采集以及各种抗攻击指令的执行,共同完成网络防护任务,体现出网络防护系统的柔性及抗攻击性。