Market entry strategy in the presence of market spillovers and efficiency differentiation

Firms form various alliances or use brand extensions to enter new markets in order to improve their operational efficiency and create a positive spillover. However, they do not always know the implications of these strategies for market entry and multimarket competition because the sale of products in one market can have negative spillover effects on product sales in other markets. We present an analytical framework to examine whether and how (i.e., by choosing alliance entry or independent entry) competing firms should enter a market in a situation where market spillovers occur when a firm enters a spillover-producing market to sell products that may increase or decrease the consumers' willingness to pay for products in the primary market. Our analysis shows that the operational efficiency (or quality differentiation ability) of firms in a spillover-producing market varies, and hence, the impact of market spillovers differs for firms. We identify the key factors, such as bargaining power, brand value difference in the primary market, and the extent of efficiencies and spillovers, that determine the firms benefitting from the different entry strategies. Specifically, we show that firms would be more willing to choose an alliance strategy to enter a spillover-producing market if the negative spillover is small and alliance efficiency is high. In contrast, if an alliance entry is not favored, the firms' relative operational efficiency is crucial for them to decide whether to enter the market independently under moderate spillover conditions. Finally, we show the implications of market entry strategies for managers.     

India's Pursuit Of Ballistic Missile Defense

This article analyzes India's efforts to deploy a Ballistic Missile Program (BMD). The article has three objectives. First, it argues that scientific-bureaucratic factors and India's incapacity to deter Pakistan's use of terrorist proxies have driven its quest for BMD. Second, the article also evaluates the current state of India's two-tiered missile defense shield. In spite of various claims on the part of India's defense science establishment, the paper estimates that India still lacks a deployable BMD system and is still far from developing an effective strategy of deterrence-through-denial. Third, the article analyzes the implications of the development of India's BMD system for nuclear stability in South Asia. The article shows how India's BMD capacities, however limited, have indirectly exacerbated the security concerns of India's regional rival, Pakistan.     

全球信息栅格及其对美军导弹防御系统的作用

导弹防御系统是美军重点发展的战略武器系统。C4ISR作为导弹防御系统体系中重要的通信指挥自动化系统,由于其自身存在着信息网闭塞与狭窄的缺点,制约着导弹防御系统的功能发挥。美军目前正在全力建设全球信息栅格,通过整合各种信息资源,构成一个可以共享"陆、海、空、天"多维信息的互连互通互操作网络,提升导弹防御系统的一体化信息交互,建成一个多层次、全方位、覆盖全球的导弹拦截系统。     

中美网络空间的博弈与竞争

随着中美实力差距不断缩小和信息技术的发展与扩散,网络安全成为中美新的竞争点和摩擦点,中美在网络安全问题上展开新一轮的博弈,具体体现为网络空间治理权之争、中美网络安全战略博弈和网络技术优势的夺取。     

地面防空火力配系方案评估模型

地面防空火力配系方案的选择,是防空兵火力配系的关键环节,其合理与否,直接关系到作战效能的发挥和防空作战的成败。根据防空作战的实际,提出了地面防空火力配系方案评估的准则,在对评估准则的建模要素进行分析的基础上,构建了每个准则的计算模型,并给出了评估模型的计算方法,提供了模型应用的一般程序。     

系统动力学防空战场信息战模型

现代条件下的防空作战是一种信息化作战样式,阐明了防空信息战的基本概念,论述了系统动力学用于研究防空信息作战的适用性,建立了防空战场信息战的系统动力学模型,通过对模型不同仿真结果的比较,印证了制信息权在防空作战中的重要性,做出了防空战场信息作战的对策分析。     

区域防空导弹反导火力分配研究

分析了传统防空导弹火力分配模型的不足,考虑到编队内各舰艇近程防空作战能力的不同,结合装备性能特点,建立了基于机会约束规划的区域防空导弹火力分配优化模型。给出了基于遗传算法和BP神经网络的混合智能算法,该算法在精度和速度上均能满足防空作战的要求。     

C~3I 系统中基于多目标决策理论的对空攻击任务分配决策问题研究

根据多目标决策理论,从系统的角度出发,提出了防御权系数问题,并在此基础上研究对空攻击任务的分配策略,给出了效度最大攻击任务分配策略和重点防护目标优先攻击任务分配策略,并引入攻击强度阀值概念,对这两种分配策略进行了改进,最后给出了具体算法。     

小型侦察无人机任务能力及拒止距离分析

随着无人机技术的快速发展,无人机已在民用、军事领域得到广泛应用.尤其是具有"低慢小"特征的小型无人机,使用方便灵活,成本相对低廉,可用于执行侦察监视、自杀袭击等任务,对日常防空安全、重要目标防护构成严重威胁.分析研究了小型无人机主要威胁样式,重点分析了小型侦察无人机载荷任务能力,提出对该类目标拒止距离需求,可为相关拦截...     

An exact analysis of a joint production‐inventory problem in two‐echelon inventory systems

We consider a two‐echelon inventory system with a manufacturer operating from a warehouse supplying multiple distribution centers (DCs) that satisfy the demand originating from multiple sources. The manufacturer has a finite production capacity and production times are stochastic. Demand from each source follows an independent Poisson process. We assume that the transportation times between the warehouse and DCs may be positive which may require keeping inventory at both the warehouse and DCs. Inventory in both echelons is managed using the base‐stock policy. Each demand source can procure the product from one or more DCs, each incurring a different fulfilment cost. The objective is to determine the optimal base‐stock levels at the warehouse and DCs as well as the assignment of the demand sources to the DCs so that the sum of inventory holding, backlog, and transportation costs is minimized. We obtain a simple equation for finding the optimal base‐stock level at each DC and an upper bound for the optimal base‐stock level at the warehouse. We demonstrate several managerial insights including that the demand from each source is optimally fulfilled entirely from a single distribution center, and as the system's utilization approaches 1, the optimal base‐stock level increases in the transportation time at a rate equal to the demand rate arriving at the DC. © 2011 Wiley Periodicals, Inc. Naval Research Logistics, 2011