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201.
Consider a set of product variants that are differentiated by some secondary attributes such as flavor, color, or size. The retailer's problem is to jointly determine the set of variants to include in her product line (“assortment”), together with their prices and inventory levels, so as to maximize her expected profit. We model the consumer choice process using a multinomial logit choice model and consider a newsvendor type inventory setting. We derive the structure of the optimal assortment for some important special cases, including the case of horizontally differentiated items, and propose a dominance relationship for the general case that simplifies the search for an optimal assortment. We also discuss structural properties of the optimal prices. Finally, motivated by our analytical results, we propose a heuristic solution procedure, which is shown to be quite effective through a numerical study. © 2007 Wiley Periodicals, Inc. Naval Research Logistics, 2007 相似文献
202.
Traffic is the lifeblood of every e-commerce platform. The question of how to channel traffic to merchants operating on a platform lies at the heart of platform management. We consider a platform on which two independent merchants sell their products. Merchants compete on inventory in the sense that some of the unmet demand at one merchant will spill over to the other. The platform channels traffic based on products' conversion rates to maximize the total sale on the platform. We show that traffic channeling plays three roles. First, it allows more efficient allocation of traffic; that is, the merchant with a high conversion rate is given a higher priority in receiving traffic. Second, it allows the platform to control demand spillover between the merchants to maximize total sales. The platform either facilitates or prevents demand spillover, depending on product substitutability. Third, traffic channeling intensifies competition between the merchants and hence increases the total inventory. More efficient allocation of traffic and the increase in inventory increase sales inequality between the merchants. In contrast, demand spillover decreases sales inequality. While the platform always benefits from traffic channeling, the merchants do not benefit when their products are moderately substitutable. Interestingly, when the two products are owned and sold by the same merchant, the opposite happens–traffic channeling always benefits the merchant but may hurt the platform. Our study provides a basis for informed discussions on how platforms should channel traffic in response to conversion rates, and how traffic channeling affects the welfare of merchants and platforms. 相似文献
203.
Stefano Recchia 《战略研究杂志》2020,43(3):341-365
ABSTRACTThe conventional wisdom about the 1992 US intervention in Somalia is that it was a quintessentially humanitarian mission pushed by President George H. W. Bush. This article challenges that interpretation, drawing on newly declassified documents. The Somalia intervention, I argue, was largely a pragmatic response to concerns held by the US military. In late 1992, as the small UN mission in Somalia was collapsing, senior American generals worried about being drawn into the resulting vacuum. Hence they reluctantly recommended a robust US intervention, in the expectation that this would allow the UN to assemble a larger peacekeeping force that would take over within months. The intervention ultimately failed, but the military learned useful lessons from this experience on how to achieve smoother UN handoffs in the future and thus effectively shift longer-term stabilisation burdens to the international community. 相似文献