Dynamic pricing under first order Markovian competition

We evaluate the effect of competition on prices, profits, and consumers' surplus in multiperiod, finite horizon, dynamic pricing settings. In our base model, a single myopic consumer visits two competing retailers, who offer identical goods, in a (first order Markovian) probabilistic fashion—if the posted price exceeds the consumer's valuation for the good, he returns to the same store in the following period with a certain probability. We find that even a small reduction in the return probability from one—which corresponds to the monopoly case at which prices decline linearly—is sufficient to revert the price decline from a linear into an exponential shape. Each retailer's profit is particularly sensitive to changes in his return probability when it is relatively high, and is maximized under complete loyalty behavior (i.e., return probability is one). On the other hand, consumer surplus is maximized under complete switching behavior (i.e., return probability is zero). In the presence of many similar consumers, the insights remain valid. We further focus on the extreme scenario where all consumers follow a complete switching behavior, to derive sharp bounds, and also consider the instance where, in this setting, myopic consumers are replaced with strategic consumers. © 2011 Wiley Periodicals, Inc. Naval Research Logistics, 2011     

Fashion products with asymmetric sales horizons

In this study, we explore an inventory model for a wholesaler who sells a fashion product through two channels with asymmetric sales horizons. The wholesaler can improve profitability by employing joint procurement and inventory reallocation as a recourse action in response to the dynamics of sales. In this research, a simple stochastic programming model is analyzed to specify the properties of the optimal inventory decisions. © 2011 Wiley Periodicals, Inc. Naval Research Logistics, 2011     

消防事业市场化初探

发挥社会力量办消防,发展消防中介组织,是引入资金、引入科技、普及消防知识、提高全民消防意识的重要一环.     

三个有利于标准与国企改革

“三个有利于”是邓小平理论的重要思想 ,是判断改革和各方面工作是非得失的根本标准。国有企业是国民经济的重要支柱。按照“三个有利于”标准推进国有企业改革 ,对于建立社会主义市场经济体制 ,促进经济持续、快速、健康发展 ,提高人民生活水平 ,保持安定团结的政治局面 ,巩固社会主义制度 ,都具有十分重要的意义。     

The effects of customer rebates and retailer incentives on a manufacturer's profits and sales

In some industries such as automotive, production costs are largely fixed and therefore maximizing revenue is the main objective. Manufacturers use promotions directed to the end customers and/or retailers in their distribution channels to increase sales and market share. We study a game theoretical model to examine the impact of “retailer incentive” and “customer rebate” promotions on the manufacturer's pricing and the retailer's ordering/sales decisions. The main tradeoff is that customer rebates are given to every customer, while the use of retailer incentives is controlled by the retailer. We consider several models with different demand characteristics and information asymmetry between the manufacturer and a price discriminating retailer, and we determine which promotion would benefit the manufacturer under which market conditions. When demand is deterministic, we find that retailer incentives increase the manufacturer's profits (and sales) while customer rebates do not unless they lead to market expansion. When the uncertainty in demand (“market potential”) is high, a customer rebate can be more profitable than the retailer incentive for the manufacturer. With numerical examples, we provide additional insights on the profit gains by the right choice of promotion.© 2009 Wiley Periodicals, Inc. Naval Research Logistics, 2010     

Selling to strategic and loss‐averse consumers: Stocking,procurement, and product design policies

Motivated by the presence of loss‐averse decision making behavior in practice, this article considers a supply chain consisting of a firm and strategic consumers who possess an S‐shaped loss‐averse utility function. In the model, consumers decide the purchase timing and the firm chooses the inventory level. We find that the loss‐averse consumers' strategic purchasing behavior is determined by their perceived gain and loss from strategic purchase delay, and the given rationing risk. Thus, the firm that is cognizant of this property tailors its inventory stocking policy based on the consumers' loss‐averse behavior such as their perceived values of gain and loss, and their sensitivity to them. We also demonstrate that the firm's equilibrium inventory stocking policy reflects both the economic logic of the traditional newsvendor inventory model, and the loss‐averse behavior of consumers. The equilibrium order quantity is significantly different from those derived from models that assume that the consumers are risk neutral and homogeneous in their valuations. We show that the firm that ignores strategic consumer's loss‐aversion behavior tends to keep an unnecessarily high inventory level that leads to excessive leftovers. Our numerical experiments further reveal that in some extreme cases the firm that ignores strategic consumer's loss‐aversion behavior generates almost 92% more leftovers than the firm that possesses consumers’ loss‐aversion information and takes it into account when making managerial decisions. To mitigate the consumer's forward‐looking behavior, we propose the adoption of the practice of agile supply chain management, which possesses the following attributes: (i) procuring inventory after observing real‐time demand information, (ii) enhanced design (which maintains the current production mix but improves the product performance to a higher level), and (iii) customized design (which maintains the current performance level but increases the variety of the current production line to meet consumers’ specific demands). We show that such a practice can induce the consumer to make early purchases by increasing their rationing risk, increasing the product value, or diversifying the product line. © 2015 Wiley Periodicals, Inc. Naval Research Logistics 62: 435–453, 2015     

Determining newspaper marketing zones using contiguous clustering

We develop a heuristic procedure for partitioning graphs into clusters of nodes such that each cluster of nodes induces a connected subgraph with the objective of minimizing the differences within clusters as measured by the total differences between all pairs of nodes of a cluster. We apply our procedure to determine optimal delivery zones for community sections of a major newspaper while including a number of operational constraints. Our results demonstrate a 18–56% improvement in the total differences within the zones designed over the usual intuitive heuristics. Given the magnitude of the revenue generated by larger local newspapers through zoning, our method demonstrates how better zoning can significantly enhance the value of segmentation. © 2004 Wiley Periodicals, Inc. Naval Research Logistics, 2005.     

析替代国制度的不公平性及对策

替代国制度是西方国家反倾销法中确定“非市场经济国家”出口产品正常价值所使用的方法,这种方法完全不考虑出口国产品的成本优势。因此,以这种方法确定出口产品的正常价值是非常不合理的,致使中国在反倾销诉讼中处于极为不利的地位。替代国制度的产生及根源,替代国制度对中国的损害及不公平性,中国应采取的对策。     

陕西文学旅游资源的开发生产与营销策划

陕西具有丰富的文学旅游资源,这些资源具有广阔的开发和利用空间。文章就陕西文学旅游资源开发现状进行分析,针对目前存在的问题提出开发生产和营销策略,即要处理好旅游主体、旅游客体和旅游媒体三者的关系,促进陕西旅游可持续发展。     

Delivery‐date and capacity management in a decentralized internal market

We study competitive due‐date and capacity management between the marketing and engineering divisions within an engineer‐to‐order (ETO) firm. Marketing interacts directly with the customers and quotes due‐dates for their orders. Engineering is primarily concerned with the efficient utilization of resources and is willing to increase capacity if the cost is compensated. The two divisions share the responsibility for timely delivery of the jobs. We model the interaction between marketing and engineering as a Nash game and investigate the effect of internal competition on the equilibrium decisions. We observe that the internal competition not only degrades the firm's overall profitability but also the serviceability. Finally, we extend our analysis to multiple‐job settings that consider both flexible and inflexible capacity. © 2008 Wiley Periodicals, Inc. Naval Research Logistics, 2008