浅谈军事学术期刊品牌的构建

构建军事学术期刊品牌的目的是提高军事期刊办刊质量，全面提升学术影响力，为部队打胜仗提供理论支持。构建军事学术期刊品牌应根据自身特点进行科学定位，制订切实可行的发展规划，选择适合本单位军事学术期刊的具体思路加以实施，全面提高军事学术期刊的品牌形象和质量。

Brief Discussion about the Brand Awareness of the Military Academic Journal

The aim to building the brand awareness of the military academic journal is to improve the journal quality, promote the academic influence comprehensively, and provide the theoretical support for the troops to win the war. Except for the common attributes of the journal brand, the brand of the military academic journals also have its special attributes; at the same time, after the military education transformation, there have some brand individual differences, journals＇ brand awareness one is determined, the military academic journals should have their scienfific orientation based on the umique characteristic,draw up the practical developing planning, select the concrete thinking to carry out, elevate the brand and improve the overall quality.