| Abstract: | Multiple Objectives Optimization is much seen in combination with linear functions and even with linear programming, together with an adding of the objectives by using weights. With distance functions, normalization instead of weights is used. It is also possible that together with an additive direct influence of the objectives on the utility function a mutual utility of the objectives exists under the form of a multiplicative representation. A critical comment is brought on some representations of this kind. A full‐multiplicative form may offer other opportunities, which will be discussed at length in an effort to exclude weights and normalization. This theoretical approach is followed by an application for arms procurement. © 2002 Wiley Periodicals, Inc. Naval Research Logistics 49: 327–340, 2002; Published online in Wiley InterScience (www.interscience.wiley.com). DOI 10.1002/nav.10014 |
