首页 | 本学科首页   官方微博 | 高级检索  
     

论我军国际形象传播的阻隔与认同
引用本文:曾嘉,廖东升,高思远. 论我军国际形象传播的阻隔与认同[J]. 国防科技, 2014, 35(5): 68-72
作者姓名:曾嘉  廖东升  高思远
作者单位:国防科学技术大学人文与社会科学学院,湖南 长沙,410073
摘    要:推进国际传播能力建设,创新对外宣传方式,加强话语体系建设,着力打造融通中外的新概念新范畴新表述,讲好中国故事,建构和传播中国军队形象的过程中,对外传播先进文化、先进的军事文化,传播好中国声音,以增强在国际上的话语权。文章研究建构和传播中国军队形象的过程中,如何提升中国军队的国际形象,加强对外传播的有效性,用世界听得懂的语言、使用新媒体传播国家军队的先进文化。

关 键 词:国际形象传播  对外宣传  先进军事文化

Barrier of Dessimination and Identity of the International Image of Our Army
ZENG Jia,LIAO Dong-sheng,GAO Si-yuan. Barrier of Dessimination and Identity of the International Image of Our Army[J]. National Defense Science & Technology, 2014, 35(5): 68-72
Authors:ZENG Jia  LIAO Dong-sheng  GAO Si-yuan
Affiliation:(College of Humanities and Social Sciences, National University of Defense Technology, Changsha 410073)
Abstract:In order to increase the discourse power in the international community,we need to promote international communication capacity,innovate outreach methods,strengthen the discourse system,strive to create a new concept of expression accessible to foreign countries,tell good Chinese story,spread advanced culture as well as advanced military culture,construct and disseminate the image of Chinese army.This paper studies the construction and dissemination of the image of the Chinese army and proposes the ways to improve the international image of Chinese army,enhance the effectiveness of external communication,and spread national army advanced culture with understandable language through new media.
Keywords:international image dissemination  outreach  advanced military culture
本文献已被 CNKI 维普 万方数据 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号