媒体融合下的期刊特色发展与品牌战略

《国防科技》是国防科技大学主办的军队重点期刊。文章论述《国防科技》学术期刊服务国防和军队现代化建设的宗旨,及坚持技术与军事交叉融合的特色定位。数据分析近年来的《国防科技》期刊文献重点、热点及影响力指数,提出新形势下推动提升学术影响力、创一流刊发展新思路新战略。

Characteristic development and brand strategy of academic journals under media convergence

National Defense Science and Technology is a key military journal sponsored by the National University of Defense Technology. The article discusses the purpose of National Defense Science and Technology, which is serving national defense and army modernization, and the characteristic orientation of integration of technology and military adhered by this journal. The data analysis reveals the literature focus, hot point and influence index of the journal in recent years. The paper lastly indicates some new ideas and new strategies to promote academic influence and develop a first-class journal in the new situation.