大学生消费行为调查分析及对策研究

目前大学生的消费意识、消费方式、消费观念已经在消费领域中显露出与已有经济收入的新富群体靠近的趋势,而这种超越自己学生身份的消费现象和观念值得关注和深思。文章通过分析S大学学生消费行为的现状,了解当前大学生消费中存在的具体问题,并提出了解决消费问题的主要对策和建议。

Consumption Behavior of College Students and Its Countermeasures

As consumers without any income, the consumption awareness, patterns and attitudes of college students have taken on a trend close to the newly existing income - rich groups, and the phenomenon and concept of consumption beyond their own student status is worthy of more attention and deep thinking. Through analyzing the status of the consumption behaviors of S University students, this article aims to find out the specific problems of the students＇ consumption, and puts forward countermeasures and suggestions to solve the consumption problems.