| 广告语言中“以我为本”现象初探 |
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| 引用本文： | 祝雪虎.广告语言中“以我为本”现象初探[J].兵团教育学院学报,2005,15(3):25-27. |
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| 作者姓名： | 祝雪虎 |
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| 作者单位： | 石河子大学文学艺术学院,新疆,石河子,832003 |
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| 摘 要： | 随着科学技术的发展和信息交流的便利,大众传媒对人们生活的影响是不言而喻的,而媒介语言更是时时刻刻充斥于我们的日常生活。本文正是想把握这一时代特色,以媒介语言中的广告语言为载体,以广告语言中的"以我为本"现象为研究对象,并通过对这一现象的研究来探讨语言发展与时代发展的关系,来分析语言的外在表现形式与人们内在心理特点的关系。
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| 关 键 词： | 以我为本 广告语言 自我意识 |
| 文章编号： | 1009-1548（2005）03-0025-03 |
| 收稿时间： | 2005-02-21 |
| 修稿时间： | 2005年2月21日 |
The Phenomena of "Slef-centredness"in Advertisement Registers |
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| ZHU Xue-hu.The Phenomena of "Slef-centredness"in Advertisement Registers[J].Journal of Bingtuan Education Institute,2005,15(3):25-27. |
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| Authors: | ZHU Xue-hu |
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| Institution: | The Faculty of literature and Art, Shehezi University, Shihezi, Xinjiang 832003,China |
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| Abstract: | The study of language should be closely interwoven with advancement Of the times and show the typical features Of the times.With the development Of science and technology and the convenience Of information exchange, mass media has been put into great influence on people's life,for it is everywhere in our daily life.This thesis gives analysis on the relationship between the outer form of language and the inner understanding Of the modern times.It deals with making ad. language out of media language into a carrier and the departmentalism phenomenon as the research subject and discusses on the relationship between language development and time advancement. |
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| Keywords: | departmentalism advertisement language self- consciousness |
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