创新微时代军事微话语的大传播格局

随着"微博""微电影""微信""微视"等快速涌现,人类社会已进入"微时代"。通过微理论与微实践分析,研究了微技术与微平台,阐述了微组织与微法规,剖析了微活动与微内容,介绍了微人才与微受众。研究表明,军队媒体要紧跟微时代,开展大传播;善用微平台,发挥大作为;整合微信息,打造大数据;聚焦微生活,放眼大世界;增强微媒商,建设威阵地。

Innovating the macro communication pattern of military discourse in the era of micro media

Along with the emergence of "micro-blog" ,"micro iflm", "WeChat" and "micro video" , the world has entered the "micro era". Through the analysis on micro theory and practice , the paper studies the micro technology and micro platform, expounds the microstructure and micro regulation, analyzes the micro activities and micro content, and introduces the micro talents and audience. It shows that the army should adapt to the micro media era to carry out macro communication, take advantage of micro platform to play a big role, integrate micro information to create big data, focus on the micro life and concern the macro world, and enhance micro media literacy to construct the authoritative positions.