Market entry strategy in the presence of market spillovers and efficiency differentiation

Firms form various alliances or use brand extensions to enter new markets in order to improve their operational efficiency and create a positive spillover. However, they do not always know the implications of these strategies for market entry and multimarket competition because the sale of products in one market can have negative spillover effects on product sales in other markets. We present an analytical framework to examine whether and how (i.e., by choosing alliance entry or independent entry) competing firms should enter a market in a situation where market spillovers occur when a firm enters a spillover-producing market to sell products that may increase or decrease the consumers' willingness to pay for products in the primary market. Our analysis shows that the operational efficiency (or quality differentiation ability) of firms in a spillover-producing market varies, and hence, the impact of market spillovers differs for firms. We identify the key factors, such as bargaining power, brand value difference in the primary market, and the extent of efficiencies and spillovers, that determine the firms benefitting from the different entry strategies. Specifically, we show that firms would be more willing to choose an alliance strategy to enter a spillover-producing market if the negative spillover is small and alliance efficiency is high. In contrast, if an alliance entry is not favored, the firms' relative operational efficiency is crucial for them to decide whether to enter the market independently under moderate spillover conditions. Finally, we show the implications of market entry strategies for managers.     

间瞄武器模拟终端火力裁决概率问题研究

在信息主导,火力主战的背景下,间瞄火力的效能发挥对战争的胜负起着至关重要的作用。而实兵对抗训练中,间瞄火力打击效能的评估一直以来缺乏有效的理论依据,影响间瞄火力裁决的科学决策。文章结合间瞄武器模拟终端的使用,根据间瞄火炮打击的特点规律,用面火力射击数学模型推导出间瞄火炮射击的毁伤概率公式,该公式可以为间瞄武器模拟终端的火力毁伤概率的确定提供理论依据。     

目标毁伤效果评估技术研究进展

目标毁伤效果评估作为目标保障的一项重要内容,对精确打击作战情报保障起到了核心作用,是现代精确打击体系的一个重要环节和关键步骤。文章从评估方法、评估模型和评估系统三个方面入手,梳理了国内外目标毁伤效果评估技术的最新研究进展,并对目前各类评估方法、模型及系统的优缺点分别进行了评述。最后,指出了该领域今后的研究方向。     

Damage visualization and deformation measurement in glass laminates during projectile penetration

Transparent armor consists of glass-polymer laminates in most cases. The formation and propagation of damage in the different glass layers has a strong influence on the ballistic resistance of such laminates. In order to clarify the course of events during projectile penetration, an experimental technique was developed, which allows visualizing the onset and propagation of damage in each single layer of the laminate. A telecentric objective lens was used together with a microsecond video camera that allows recording 100 frames at a maximum rate of 1 MHz in a backlit photography set-up. With this technique, the damage evolution could be visualized in glass laminates consisting of four glass layers with lateral dimensions 500 mm × 500 mm. Damage evolution was recorded during penetration of 7.62 mm AP projectiles with tungsten carbide core and a total mass of 11.1 g in the impact velocity range from 800 to 880 m/s. In order to measure the deformation of single glass plates within the laminates, a piece of reflecting tape was attached to the corresponding glass plate, and photonic Doppler velocimetry (PDV) was applied. With the photonic Doppler velocimeter, an infrared laser is used to illuminate an object to be measured and the Doppler-shifted light is superimposed to a reference light beam at the detector. The simultaneous visualization and PDV measurement of the glass deformation allow determining the deformation at the time of the onset of fracture. The analysis of the experimental data was supported by numerical simulations, using the AUTODYN commercial hydro-code.     

N2O/C7H8单喷嘴燃气发生器试验研究

以基于N2O/C7H8的燃烧驱动混合型气动CO2激光器点火试验为研究背景,设计了液态N2O供应系统及N2O/C7H8单喷嘴燃气发生器.对液态N2O供应系统、N2O/C7H8的点火及燃烧性能进行了研究.试验结果表明:设计的N2O供应系统能够实现液态N2O的稳定供应;在设定的时序下,两个设计工况(余氧系数分别为0.3和0....     

基于贝叶斯网络的船舶动力装置战场损伤分析

针对船舶动力装置战场损伤特点,对其损伤分析进行了研究,提出了基于贝叶斯网络的动力装置战场损伤模型.以主机振动为例,分析了模型的建立、更新和完善等.分析结果表明,该模型和方法提高了船舶动力装置的战场损伤分析的速度和准确性.     

联合火力打击弹药需求计算动态模型研究

弹药是火力打击和火力毁伤的基础.传统的火力毁伤弹药需求计算主要有两种思路,一种是不考虑对抗,单纯基于目标的幅员和弹药的毁伤概率静态计算弹药的需求,一种是考虑对抗,运用兰切斯特方程计算弹药的消耗,这样求得的预测结果与实际需求均有较大的差距.研究发现,将基于目标打击的弹药需求和在对抗条件下武器损耗因素结合起来考虑,可以有机地将两种弹药消耗的计算思路融合在一起,建立新的数学模型,所得结果反映了弹药实际需求与外部因素的内在关系,与实际作战更加相符,对战时的弹药供应决策具有重要意义.     

基于BP神经化贝叶斯网络的空袭目标毁伤效果评估

针对空袭目标毁伤因素的复杂多样性,以及贝叶斯网络在评估时对先验知识获取和对网络节点限制方面存在的不足,提出一种BP神经化贝叶斯网络的评估方法,解决空袭目标的毁伤问题。分析了空袭目标毁伤的影响因素,并进行了知识表示;分析了贝叶斯网络结构处理多个父节点问题时存在的几个缺陷,建立了空袭目标毁伤评估的BP神经化网络结构,给出了"BP神经化模块"的决策方法。通过实例分析,结合Netica仿真,验证了该评估方法的准确性,操作简单、有效性好。     

基于马尔柯夫过程的武器系统目标分配问题决策分析

将防空作战中武器系统目标分配决策作为一个在动态随机系统中实现最优化的问题,并用马尔柯夫过程理论进行建模分析,提出新的算法并运用Matlab编程;通过对实行不同策略时武器系统长期平均效能的分析比较,指出在目标分配问题上仅靠原有的静态线性规划决策方法是不够的,还必须考虑动态随机对抗过程本身的特性.     

榴弹对行进中炮兵连射击的毁伤概率研究

炮兵实施机动是提高其生存能力与作战能力的重要手段之一,而从集结地域至待机阵地机动阶段由于距离对方近、暴露时间长,且对方毁伤火力种类最为丰富,是威胁最大的阶段.以机动自行和牵引炮兵连为研究对象,对该阶段榴弹攻击行进中炮兵连的毁伤概率进行了模拟分析.得到了对两者而言,当航路角<15°或>60°时,被毁伤概率都相对较小;当航路角在15°～60°之间时,被毁伤概率也都相对较大;而当航路角一定,被毁伤概率随速度的增大而减小,且当自行和牵引炮兵连的行军速度分别大于40 km/h和35 km/h,被毁伤概率的减小幅度趋于缓慢等结论.